At the beginning of Superbowl XLV, four F-18 fighter jets did their standard flyover, but with the roof closed up on Dallas Stadium, the 100,000+ fans just watched it on the 159ft x 71ft HD screen. Sally Jenkins at the Washington Post, thinks it was a waste of the US taxpayer’s dollars an estimated that it cost $450,000 for the 5 second “beauty shot”.
First off, Ms. Jenkins, ARE YOU NUTS?!? The 5 second “beauty shot” you’re talking about was seen by over 100 million viewers on television along with the fans at the stadium. Secondly, everyone watches the flyover because it starts off the game, it’s not like a moment between quarters or halftime where viewers take a break from the game so you get the undivided attention of hundreds of million of fans. One more thing, a single spot at the superbowl cost roughly $4 million dollars and this doesn’t include the cost to make the commercial, while a flyover be it over the Superbowl or over some random farm in Wisconsin could still be considered a “training exercise” where do you come up with the $450,000 number? You gotta train and fly those planes somewhere, why not the biggest event of the year and more importantly it allows our Arm Forces to do a little promotion of their own without any agressive undertones. I love the Arm Forces and I love the freedom that it provides me, wait a minute, Ms. Jenkins, are you communist? Do you not like having fun?!?
So Rupert Murdoch’s much anticipated and delayed tablet newspaper “The Daily” gets it’s official launch date and that’s Feb 2nd. With this being the first dedicated digital newspaper for a tablet, I wouldn’t be surprised that it gets gobbled up and is the first step towards the end of the printed newspaper. That’s a big statement I know, but think about it, with newspapers dropping like flies and the kids chaining themselves to trees to save them from eventually becoming a bum’s blanket, it’s only logical that Murdoch’s digital newspaper will launch the next wave in how we get our news. I’m an ipad owner and before the ipad, I wasn’t a reader. But I find myself constantly browsing the iBook store or Kindle bookstore because reading has become fun and easy again. I’m not sitting at my desk in front of my computer, I’m laying at the beach being the techie with a book. I’m a sandy nerd I guess. And now I can get my news without the nasty black fingers as well as read books?!? I’ll take that. Anyway, mark this day as my prediction that the printed newspaper is on it’s last days and if you don’t have an iPad or any of the 10 other digital tablets that were shown at CES, you may as well get back under that rock you came from.
Rovio, the makers of the smash app Angry Birds is becoming an animated series! This little $5 buck app has gone from the Apple app store to the Android market to gaming consoles (Sony PS3, Xbox, Nintendo) and now television?!?! I own all the versions of the game on my ipad, from the original to the Halloween and Christmas versions, and even though they are basically the same game it is a wonderful way to waste my time when I’m waiting at the airport or the DMV, but how will the television animated series waste my time?!? I don’t think the battle between birds and pigs will take off as well as it has when you get to interact and play along. I guess it doesn’t matter because Rovio is laughing all the way to the bank and will take every opportunity to port their game to any platform. Hell, if it was me, I would.
With the 2011 Australian Open just underway, Venus Williams played in one of her own designed outfits. If you remember her shiny outfit at the 2010 US Open, this year’s Australian Open was not so much shiny but extremely short! Although she would have normally wear the dress with a pair of “nude” colored shorts, she comments to the press, “so the focus could be put on the dress”, but I’d have to say, if she did wear the “nude” colored shorts, I don’t think anyone would’ve been looking at the dress. Either way, good on ya! Show off what you got, I ain’t mad at ya 😉
Well it was inevitable that this was gonna happen, AT&T’s lockdown on Apple’s iPhone is now over . Verizon officially announced it’s finally getting the iPhone. I wonder how many AT&T customers will ditch them for “the nation’s largest cellular network”. Well I’ve been with AT&T since 87′ which is crazy that I’ve managed to not want to kill myself from all the drop calls especially on those Zack Morris brick phones back in the day so I’m not gonna jump ship just yet, but I know a few that are ready. Overall it’s a great expansion of the iPhone’s domain in the cellular landscape and will only allow Apple’s facetime app to spread to even more users.
Well it’s was a great year for Apple in 2010 and even better in 2011. The darling of the digital revolution has hit a market cap of over $300 billion and running 2nd to Exxon Mobil as the largest U.S. company by market capitalization. In 2010, Apple leaped over Wal-mart and Microsoft last year but still trails Exxon Mobil by roughly $65billion. Not bad for a company that was on the brink of becoming a distant memory in the late 90s. Good thing Apple brought back Steve Jobs, he may be a tyrant but he does know how to get a company back on track!
After 75 years, Kodak’s Kodachrome film has finished it’s long and successful run. Announced last year that Kodak will discontinue the film stock for photographers as professionals have turned in their film based cameras to a digital platform, Kodachrome was was noted for capturing rich color and light in a way that many say cannot be replicated by digital cameras or apps like Hipstamatic and Instagram. It seems like an end of an era, but like everything, it’s time has come. Probably a good thing when you consider the amount of chemicals that go into developing film stock these days.
Oh, I will miss you Kodachrome, but we’ll always have my childhood!
So it’s time for my predictions for 2011 when it comes to “digital advertising”.
1. Brands will drop more ad budgets into creating “social content” to gain the popular Facebook “Like” badges. As these badges become more important to Brands than ever before, as it’s the easiest way for consumer to communicate their appreciation directly to the brands.
2. Influencers will become the new online celebrities. With streams of consciousness for everyone to access through platforms like Twitter and Facebook, influencers that have adopted to this digital form of expression will garner more power over their minons than ever before. Brands will be looking at any way to get their products and name into the hands of these new online celebrities.
3. Location based apps will help bring advertisers back to the local level. With applications like Foursquare, Yelp and even Facebook’s new “Places”, local advertising will get a boost in budgets (hopefully).
4. Silicon Valley will be a hotspot for advertising jobs. With Facebook and Twitter finally making profits, you’ll start to see more dollars for these brands to expand their advertising reach.
5. A spot for small personal networks. With social networks continuing to grow at exponential numbers still, the sudden need to limit what everyone can find out about you is becoming a problem. So communities like “Path” where a limit of 50 friends that’s constantly switching out can give you that privacy you’ve been wanting and needing.
Although these are just predictions, we can revisit this post same time next year and see if I’m right! Now, if I can only predict if I’m gonna keep my new year’s resolutions!
Most of the geeks and nerds I’ve spoken to have been either really excited about the release of Tron Legacy or can’t even relate since the original was released in 1982 and most of these kids weren’t even born yet. Sad to say, I was around but I was one of those closet nerds that loved the original Tron. So going into this weekend with the expectations that I was really not gonna be impressed with the film and that originals are always better, I was happy to be somewhat right. It wasn’t that great story-wise, but really? I’m complaining about a story that is based off of some other digital dimensional world, ok nerd. Anyway what I did really like about the movie was how, like the original film, pushed the realm of technological entertainment. The 3d was fantastic, fast and played well with the architectural landscape of Tron’s ‘Grid’. But what was the most impressive was the facial motion capture. You remember Brad Pitts character in “The Curious Case of Benjamin Button”, well ILM did some amazing work with Jeff Bridges to bring his 30 year old character from the original to interact with today’s Jeff Bridges. Although there’s a bit of rubber-ness to the CGI version, I’m pretty sure we are looking at a crazy time in film making similar to when we moved from prosthetic makeup to CGI makeup. Think about the aquatic characters of Pirate’s of the Caribbean. You can’t do that with prosthetic or it’ll look like the Muppets!
How soon will it be when actors can play themselves in at any age? And obviously the next question would be, when would we not even need actors all together and just create them in the digital world. Did we just open the digital pandora’s box in film making?
If you’ve been under a rock lately you probably haven’t seen that every commercial on prime time television has been to promote Microsoft’s newest faux hippster social phone the “KIN” has been killed. The European Fall release has been squashed and the entire KIN team has been absorbed into the Windows 7 Mobile team. The big reason for the sudden change of plans is due to product sales. Apparently after 6 months, only 500 KINs were sold. Yeah, I’d kill that product too!