I find myself like many others trying to do what I can to save money these days. I get a coffee every morning and usually pay cash. I used to give the 65 cents of change as a tip, but recently I have been keeping it. I’m not going to lie, I feel like the “baristas” are judging me when I take my change, but I NEED it too. That’s just part of my awkward morning. After the gym I need water and for some reason water tastes better to me in a square bottle known as Fiji Water. This water has uniquely marketed itself to become the “it” water bottle. Yes, I know this sounds ridiculous considering Fiji water is more expensive than all other water companies, but there’s something about this square bottle. It’s not how it inconveniently doesn’t fit in my cup holders, the odd sizes or the extra cost. Its how they strategically got the water in every chic bar; famous Disney stars hand and hardcore rappers drinking it in videos. They reached all categories of marketing 101.
“Yes, we’re the Mercedes of the market, and we’re not at the low end of the Mercedes line,” acknowledged John Cochran, president of Los Angeles-based Fiji Water. Besides the unique shape and attractive labels, I buy Fiji water as a social acceptance. I want the best water and the “coolest water” and that’s what Fiji has become. Ill pay an extra dollar to feel like I’m drinking the best. I mean Obama has Fiji. Wow, I’m such a consumer!!

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