With Sony’s new “Does Everything” ad campaign kicking off in North America, they’ve finally hit on something so true to the gamer audience that isn’t weird or disturbing.

Saying that, here’s the “Play Face” campaign kicking off in Japan to promote the same Slim PS3. This IS a bit weird AND disturbing. I understand that the gamers’ faces are the “reactions” to the fun they are having while playing the new slimmed down console, but it’s a bit too much of the “O” face to be playing any Sony games.

Playing the PS3 = Orgasm
…right…I know there’s some weird shit going on in the “land of the rising sun” but…

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