Product Placement isn’t new to advertising. For years companies have been embedding products in movies, commercials, and television shows. It’s actually great for companies because the product is more relevant content when it’s on a current platform. It targets a more specific audience, and you know how many impressions your having on specific target groups. As TIVO and devices alike make a move toward diminishing commercials, we need to start thinking creatively. We need to reassess product placement to a bigger platform and almost create a new category within the product placement concept.
I believe in no time that during football, baseball, and basketball games we will have the M & M characters doing the sideline interviews. Jack in the “box” will be spotted during the games actually sitting in a “Box” enjoying his latest burger. Have Peyton Manning throw his Gatorade bottle to a towel boy. Having the creepy Burger King character spotted in the crowd with a blown up fries bouncing around. All of this, which will be during the games or award shows and be so quick that fast-forwarding them would be annoying. Not only quick but these “ads” could be witty and clever.
There are endless possibilities with this type of product placement and with technology and CGI; this can be done very easy. I believe it could revamp some products because you have to be so creative and natural about it. I think it would be funny to show Jack (from Jack in the Box) shown in his Box seats eating a burger enjoying the game.
As of now there are only 30% of households in the US with DVR capabilities, so there will be time before companies need to panic. But I’m excited for this because it’s a way to get more creative with product placement.

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