This is a series of advertisements by Guinness, nothing spectacular or even shocking. These ads are simple but also different than other beer ads. The idea of the game is to get the attention of the consumer and Guinness does it with these ads. They have always trended toward themes. Not sure if you saw the sea-life “old school” look of the older ads, but I prefer the new ads. The upshot of getting great art directors is they know how to set up shots, they understand how to grab the eye of the consumer. Here is Guinness doing it well.

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