After 75 years, Kodak’s Kodachrome film has finished it’s long and successful run. Announced last year that Kodak will discontinue the film stock for photographers as professionals have turned in their film based cameras to a digital platform, Kodachrome was was noted for capturing rich color and light in a way that many say cannot be replicated by digital cameras or apps like Hipstamatic and Instagram. It seems like an end of an era, but like everything, it’s time has come. Probably a good thing when you consider the amount of chemicals that go into developing film stock these days.
Oh, I will miss you Kodachrome, but we’ll always have my childhood!
So it’s time for my predictions for 2011 when it comes to “digital advertising”.
1. Brands will drop more ad budgets into creating “social content” to gain the popular Facebook “Like” badges. As these badges become more important to Brands than ever before, as it’s the easiest way for consumer to communicate their appreciation directly to the brands.
2. Influencers will become the new online celebrities. With streams of consciousness for everyone to access through platforms like Twitter and Facebook, influencers that have adopted to this digital form of expression will garner more power over their minons than ever before. Brands will be looking at any way to get their products and name into the hands of these new online celebrities.
3. Location based apps will help bring advertisers back to the local level. With applications like Foursquare, Yelp and even Facebook’s new “Places”, local advertising will get a boost in budgets (hopefully).
4. Silicon Valley will be a hotspot for advertising jobs. With Facebook and Twitter finally making profits, you’ll start to see more dollars for these brands to expand their advertising reach.
5. A spot for small personal networks. With social networks continuing to grow at exponential numbers still, the sudden need to limit what everyone can find out about you is becoming a problem. So communities like “Path” where a limit of 50 friends that’s constantly switching out can give you that privacy you’ve been wanting and needing.
Although these are just predictions, we can revisit this post same time next year and see if I’m right! Now, if I can only predict if I’m gonna keep my new year’s resolutions!
Most of the geeks and nerds I’ve spoken to have been either really excited about the release of Tron Legacy or can’t even relate since the original was released in 1982 and most of these kids weren’t even born yet. Sad to say, I was around but I was one of those closet nerds that loved the original Tron. So going into this weekend with the expectations that I was really not gonna be impressed with the film and that originals are always better, I was happy to be somewhat right. It wasn’t that great story-wise, but really? I’m complaining about a story that is based off of some other digital dimensional world, ok nerd. Anyway what I did really like about the movie was how, like the original film, pushed the realm of technological entertainment. The 3d was fantastic, fast and played well with the architectural landscape of Tron’s ‘Grid’. But what was the most impressive was the facial motion capture. You remember Brad Pitts character in “The Curious Case of Benjamin Button”, well ILM did some amazing work with Jeff Bridges to bring his 30 year old character from the original to interact with today’s Jeff Bridges. Although there’s a bit of rubber-ness to the CGI version, I’m pretty sure we are looking at a crazy time in film making similar to when we moved from prosthetic makeup to CGI makeup. Think about the aquatic characters of Pirate’s of the Caribbean. You can’t do that with prosthetic or it’ll look like the Muppets!
How soon will it be when actors can play themselves in at any age? And obviously the next question would be, when would we not even need actors all together and just create them in the digital world. Did we just open the digital pandora’s box in film making?