So it’s time for my predictions for 2011 when it comes to “digital advertising”.
1. Brands will drop more ad budgets into creating “social content” to gain the popular Facebook “Like” badges. As these badges become more important to Brands than ever before, as it’s the easiest way for consumer to communicate their appreciation directly to the brands.
2. Influencers will become the new online celebrities. With streams of consciousness for everyone to access through platforms like Twitter and Facebook, influencers that have adopted to this digital form of expression will garner more power over their minons than ever before. Brands will be looking at any way to get their products and name into the hands of these new online celebrities.
3. Location based apps will help bring advertisers back to the local level. With applications like Foursquare, Yelp and even Facebook’s new “Places”, local advertising will get a boost in budgets (hopefully).
4. Silicon Valley will be a hotspot for advertising jobs. With Facebook and Twitter finally making profits, you’ll start to see more dollars for these brands to expand their advertising reach.
5. A spot for small personal networks. With social networks continuing to grow at exponential numbers still, the sudden need to limit what everyone can find out about you is becoming a problem. So communities like “Path” where a limit of 50 friends that’s constantly switching out can give you that privacy you’ve been wanting and needing.
Although these are just predictions, we can revisit this post same time next year and see if I’m right! Now, if I can only predict if I’m gonna keep my new year’s resolutions!
When I was a kid there was a man named Cal Worthington. He owned a bunch of car dealerships, Worthington Ford etc…and he would have some amazing commercials. I don’t know if he was a stuntman or a zoo keeper but he would do the most incredible things to sell you a car…and the theme song to his commercial was for some reason called “Pussy Cow”! or was it “Go see Cal”?
Either way, I would love his commercials as a kid, maybe it was cause he would either ride and wrestle animals, do some crazy stunt or that his theme song was “Pussy Cow”. So for you’re enjoyment, “If you want a car or truck, Pussy Cow! If you want to save a buck, Pussy Cow! If you want a brand new truck, if you want to change your luck, if you want to save a buck, Pussy Cow!”
Frontline released an amazing oversize ad that turns us into ticks and fleas when viewed from above. Even though when you’re on ground level and don’t notice what frontline has turned you into, it’s a very clever way to make a statement.
Domino’s Pizza has officially called it quits with MTV’s Real World: Jersey Shore stating, “”The content of this particular program is not right for Domino’s Pizza.” I’ll have to say after this image of a guy hitting one of the Jersey Shore’s cast in the face like this, I’d have to say there isn’t many sponsors who would stick around.
Also, I DO NOT think hitting a girl is cool in any way and if you’re a guy and you’ve hit or touched a girl in anger, you are a big piece of crap and should have your face beat in.