“A Message Worth A Billion Words”
Often we see companies change face overnight. Demographic, copy, outlet, message. A slight alteration in style to keep on the top of our minds. Market share and quota through media. Never had we seen a need more than in today’s financial sector, sinking in the shallow waters of federal aid. Who will be chosen to carry us through? Who will be the last bank standing? 72 bank collapses within the last year, only 3 in 2006. This race is close, aggressive, and also fixed. But a little advertising can go a long way to bailout.
Gone could be the old reliable horse drawn carriages, higher standards, and smart gentlemen bankers whose advice you can bank on. The thought that on vacation they don’t take your credit card is coated an elitist attitude, so not the now.
Today’s banks have been given 300 trillion and it’s not just going to insider bonus programs. New advertising, subtle yet soothing is on the horizon. Nothing threatening or worried, mute tones, pastels, and soft music, an understanding smile at the other side of the teller counter. A symbol that can endure adversity. Lately one bank has scored well with consumers and trends well in valuation. With a refreshing and reliable feel, and copy that gives us trust and a belief that this company is down but not out.
Citibank isn’t in your wallet,
“Citi Never Sleeps”
Watch this company and others change their tune to a message with desired results. Coming to a placement near you.
Next week please return for “Cash for Nothing” How congress’s genius new automotive stimulus bill “Cash For Clunkers” and corresponding (very effective) ad campaign created a very undesired result for automakers, empty showrooms…