Viral videos continue to entertain us more and more each day. This is one of the original internet viral videos that prompted a million copy cats. The basis of making a video viral is creativity. This is a perfect example of that, by combining an upbeat song with a lot of office team work, it goes to show you that anyone or everyone can set themselves apart. So show us what you’ve got!
Golf has a strange Terminology. Not sure when I realized that golf had terms that sound like they are out of a Dr. Seuss book. I mean what the hell is a “Bogey.” I KNOW what it is, I shoot a lot of them. I grew up on golf and the terminology was presented to me by my dad “TheDuke,” who then sucked me into this world of Golf and Advertising. Thoughts on Golf? Hell in a really pretty field. Golf is challenging. Addictive. Fun. Lonely. Creative. Fascinating. Romantic. A lot like Advertising.
So I have recently been working a lot on Viral Marketing. The idea is to get fans to pass it on for you, so essentially you receive more viewers and it will have more potential to reach your target audience. For a company to have success in Viral marketing a viewer needs to feel something from a video or be surprised by it. If a viewer isn’t, than its just another videothats running on the web. JUST HAVING ADS SUCK. Make me want it!
Nike Skateboarding has a video they released for viral marketing by Wieden & Kennedy .
I don’t skateboard nor do I prefer to listen to Ice Cube, but this video makes me feel something. It makes me feel “cooler” than I am. Watching it surprised me and made me as a viewer want to pass it along. The story line got my attention and not to ignore the fact, the lighting was Brilliant.
“A Message Worth A Billion Words”
Often we see companies change face overnight. Demographic, copy, outlet, message. A slight alteration in style to keep on the top of our minds. Market share and quota through media. Never had we seen a need more than in today’s financial sector, sinking in the shallow waters of federal aid. Who will be chosen to carry us through? Who will be the last bank standing? 72 bank collapses within the last year, only 3 in 2006. This race is close, aggressive, and also fixed. But a little advertising can go a long way to bailout.
Gone could be the old reliable horse drawn carriages, higher standards, and smart gentlemen bankers whose advice you can bank on. The thought that on vacation they don’t take your credit card is coated an elitist attitude, so not the now.
Today’s banks have been given 300 trillion and it’s not just going to insider bonus programs. New advertising, subtle yet soothing is on the horizon. Nothing threatening or worried, mute tones, pastels, and soft music, an understanding smile at the other side of the teller counter. A symbol that can endure adversity. Lately one bank has scored well with consumers and trends well in valuation. With a refreshing and reliable feel, and copy that gives us trust and a belief that this company is down but not out.
Citibank isn’t in your wallet,
“Citi Never Sleeps”
Watch this company and others change their tune to a message with desired results. Coming to a placement near you.
Next week please return for “Cash for Nothing” How congress’s genius new automotive stimulus bill “Cash For Clunkers” and corresponding (very effective) ad campaign created a very undesired result for automakers, empty showrooms…
I feel like my advertising style is old school compared to today’s standards. People tiptoe and are careful about being too “obvious” with their ads. I like the “in your face” ads, I want to sell a product or service. I believe that we need to SELL. I love George Lois’ attitude and people love him. He once said about his popularity. “Its I know what the fuck I know, and you know what the fuck you know, and Ill tell you what i think, and you’ll tell me to fuck off.” It is ironic because not everyone would agree that he was loved, but that’s what makes him great.
Yogi Berra said “you see a lot by looking”
A random group of shots, hopefully will stir up the pot.